Cold Stone 콜드스톤 마케팅事例(사례)分析(분석)및 콜드스톤 결점分析(분석)과 해결대책및새로운 마케팅책략제안 (영어r…
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Cold Stone 콜드스톤 마케팅事例(사례)分析(분석)및 콜드스톤 결점分析(분석)과 해결대책및새로운 마케팅책략제안 (영어report)
레포트/경영경제
Download : Cold Stone 콜드스톤 마케팅사례분석및 콜드스톤 문제점분석과 해결방안및새로운 마케팅전략제안 (영어레포트).docx( 76 )
설명
Cold Stone 콜드스톤 마케팅事例(사례)分析(분석)및 콜드스톤 결점分析(분석)과 해결대책및새로운 마케팅책략제안 (영어report)
Cold Stone 콜드스톤 마케팅사례분석및 콜드스톤 문제점분석과 해결방안및새로운 마케팅전략제안 (영어레포트) , Cold Stone 콜드스톤 마케팅사례분석및 콜드스톤 문제점분석과 해결방안및새로운 마케팅전략제안 (영어레포트)경영경제레포트 , Cold Stone 콜드스톤 마케팅사례 콜드스톤 문제점과 새로운 마케팅전략제안 영어레포트
Cold,Stone,콜드스톤,마케팅사례,콜드스톤,문제점과,새로운,마케팅전략제안,영어레포트,경영경제,레포트
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순서
INDEX
Introduction
The reason why we chose this brand
Body
Analysis of the external environment
1. Market Analysis
2. Competitor Analysis
Analysis of the internal environment
1. Market segmentation, targeting, positioning (STP)
2. 4P Analysis of Cold Stone
3. Customer Features of Cold Stone
4. Problems Related to 4P Strategy
SWOT Analysis
Conclusion
Solution and Marketing Strategy
The reason why we chose this brand
Cold Stone is a chain of ice cream parlors specializing in premium fresh made ice cream and also offering a complementary of frozen yogurt, cakes, pies, smoothies and other sweet goods. For vision, the company aims to provide happiness and a one-of-a-kind experience to the customers, and be recognized for that premier service throughout the world. Cold Stone was first opened in Arizona of the Unites States in 1988. After seeing a huge success, the firm saw the opportunity to open the first franchise in 1995 and the numbers of franchises rapidly gre…(To be continued )
다.