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마케팅전략(戰略) ,事例(사례)analysis(분석) ,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
순서
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마케팅전략(戰略) ,事例(사례)analysis(분석) ,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,stp,4p
Lancome Now and Future
CONTENTS
ABOUT LANCOME
History
The Lancome Rose
Product Line
II. SWOT
Strong
Weakness
Opportunity
Treat
III. NEW PROMOTION
History
Armand Petitjean in 1935
The Art of being beautiful
Perfume
Lancome Make up Luxury Defind
The Lancome Rose
Tales of a Symbol
This flower was created by Delbard in 1973.
Fragrance a La Rose
The Real Lancome Rose
The year 2000..The rose changes according to the campaign.
Product Line
SWOT ANALYSIS
Weakness
Op...
Lancome Now and Future
CONTENTS
ABOUT LANCOME
History
The Lancome Rose
Product Line
II. SWOT
Strong
Weakness
Opportunity
Treat
III. NEW PROMOTION
History
Armand Petitjean in 1935
The Art of being beautiful
Perfume
Lancome Make up Luxury Defind
The Lancome Rose
Tales of a Symbol
This flower was created by Delbard in 1973.
Fragrance a La Rose
The Real Lancome Rose
The year 2000..The rose changes according to the campaign.
Product Line
SWOT ANALYSIS
Weakness
Opportunity
Threat
Strength
Strength
Innovation
Excellence
Worldwide Radiance
Weakness
Luxury & Classic Brand Image
High Price of product
Opportunity
New Potential Consumers
- Teenagers
- Men
Active Korean Consumers
New Range of Business
Hair Care
Body & Sun care
Threat
Competitors
- Powerful Cosmetic Brands
New Cosmetic Brands
Decrease of Consumtion
New Product & New Promotion
Christmas Gift Set
Fragrance
Makeup
Development of
Customized I…(省略)
다.