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marketing 사례,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례analysis,
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Marketing Environment
Contents
Marketing Environment
Definition
Smartphone
Environmental Changes
Smartphone Positioning
Apple
Nokia
LG
1. Definition
Marketing Environment
Political
& Legal
Economic
Socio-cultural
Technological
Competitive
Companies
2. Changes in Mobile Phone
a. What is a Smartphone
Voice and SMS oriented
Poor multimedia performance
3rd party apps are unavailable
Support Wi-Fi, Bluetooth
Strong multimedia performance
3rd party apps are available
Mu...
Marketing Environment
Contents
Marketing Environment
Definition
Smartphone
Environmental Changes
Smartphone Positioning
Apple
Nokia
LG
1. Definition
Marketing Environment
Political
& Legal
Economic
Socio-cultural
Technological
Competitive
Companies
2. Changes in Mobile Phone
a. What is a Smartphone
Voice and SMS oriented
Poor multimedia performance
3rd party apps are unavailable
Support Wi-Fi, Bluetooth
Strong multimedia performance
3rd party apps are available
Multitasking
2. Changes in Mobile Phone
b. Environmental Changes
Advanced mobile network
Open source OS
Software ` Hardware
Need for SNS
2. Changes in Mobile Phone
c. Smartphone Positioning
Mobility
Voice-oriented /
Limited internet experience
Contents / Internet oriented
3. Successful Companies
APPLE
Products
3. Successful Companies
APPLE
Strong brand loyalty
Narrow product portfolio
Looking beyond the US
Cloud computing
SWOT Analysis
3. Successful Companies
APPLE
Ke…(drop)
레포트/경영경제
marketing 사례,marketing ,브랜드,브랜드marketing ,기업,서비스marketing ,글로벌,경영,시장,사례analysis,
순서
다.