전술경영론-스마트폰시장 25 25
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전략경영론-스마트폰시장 25 25 , 전략경영론-스마트폰시장 25 25 경영경제레포트 , 전략경영론 스마트폰시장
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전략경영론,스마트폰시장,경영경제,레포트
전술경영론-스마트폰시장 25 25
레포트/경영경제
_SLIDE_1_
OPTIMUS
회생strategy
_SLIDE_2_
The reason why we choose this topic
The reason why LG which had strong power in feature phone with CYON has depressed is
ignorance about industry+ inappropriate strategic implement
We have to figure out problems in LG strategic courses through analyzing failure cases
We suggest LG proper strategy in 4G market.
_SLIDE_3_
Corporate Level Strategy ? Product Differentiation
Bases of Product Diffrentiation
Qwerty Keyboard
Applications
Diverse product line
Product Attribute
Diffusion brand Image
Firm-Customer Relationships
Distribution Chennel ? Opening accounts only with LG U+
Technological alliance ? Intel, microsoft, Schneider
Firm Linkages
Imitability of Product Differentiation
Product Attribute
Diffusion brand Image
Strategic Alliance
Distribution Chennel
Easy to Duplicate
Costly to Duplicate
But!
Older product fall in price with launching
new products
Not easy to …(생략(省略))
순서
전술경영론-스마트폰시장 25 25
설명
다.