하이네켄
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작성일 23-01-22 15:10본문
Download : 하이네켄(2).pptx
순서
설명
하이네켄,기타,레포트
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레포트/기타
하이네켄
하이네켄
Download : 하이네켄(2).pptx( 47 )
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1. Contents
1. Introduction2. Situational Analysis(SWOT)
3. STP
4. 4P
_SLIDE_3_1. Introduction
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1. Introduction
Company
? Brand Core Vale
- Client-Oriented Brand
- Social and Emotional
Environment
- Represent Personality
_SLIDE_5_
Products
? Features
- SIZE ? 330~355ML
(KEG-5L)
- ALCOHOL ? 5%
- ORIGIN ? NETHERLANDS
_SLIDE_6_
2. Situational analysis
(1) Strength
(2) Weakness
(3) Opportunity
(4) Threat
_SLIDE_7_2. Situational Analysis
SWOT
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Strength
(1) Strength
? High degree of brand awareness
87%
2. Situational Analysis
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Strength
(1) Strength
? Favorable brand image
2. Situational Analysis
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W…(skip)
(3.5 % increase)
(6.6% decrease)
(1) Segmentation
(2) Targeting
(3) Positioning
(4)
(5)
(6)
(7)
(8)
하이네켄 , 하이네켄기타레포트 , 하이네켄
다.